Editorial policy
Sponsored content policy
Our commitment
The Daily Tasmania clearly distinguishes editorial journalism from paid commercial content. This policy follows the Australian Competition and Consumer Commission (ACCC) guidance on misleading conduct and the Australian Consumer Law, so readers always know when they are reading content that someone has paid us to publish.
What we label as sponsored
Any article, newsletter section, image, audio segment or video that has been paid for, supplied by, edited with or influenced by a commercial sponsor is labelled. We use plain English labels such as "Sponsored", "Sponsored content", "Advertisement", "Paid partnership" or "In partnership with [brand]". The label sits above the headline, never buried at the bottom of the page.
Native advertising and advertorial
Native or branded content that mimics editorial format is always disclosed with a prominent label, a coloured rule or background, and the sponsor name. We do not publish "stealth" advertorials. Sponsored articles are excluded from category indexes where doing so would mislead readers about editorial intent.
Editorial control
Newsroom staff retain final editorial control over sponsored content. We will not publish factually inaccurate, misleading or harmful commercial copy. Sponsors do not see, approve or veto unrelated news coverage; advertising relationships do not influence what we choose to report.
Affiliate links and commissions
Where a story includes a link that pays us a commission on purchases (for example a product round-up), we disclose the affiliate relationship in the article and label the link. Reviews and recommendations reflect honest editorial judgement; payment does not buy a positive review.
Gifts, trips and free products
Reporters disclose any gifts, hosted travel, complimentary tickets or review products received in connection with a story. The disclosure appears within the article itself.
Political and issue advertising
Political and issue advertising is authorised under Australian electoral law. The authoriser tag is shown on every political ad. We reserve the right to decline advertising that is unlawful, defamatory or that targets vulnerable groups.
Complaints
If you believe content has not been properly labelled, write to the newsroom or use the "Suggest a correction" link on the relevant article. We acknowledge complaints within five business days and publish corrections in line with our editorial standards.